Top = Match their state of awareness. Logo. Photo. Call to Action / call to value
Bottom = Convincing them little by little.
1. What do you do? Look at worksheet 1
2. Why should I care? Look at worksheet 2
3. Do others like me care? Show social proof, testimonials
4. Can you really do what you say? Donor promise from lesson 3. Prove to them.
5. Why should I believe you? Show progress or credentials. Proof.
6. I believe you. Now what?